I co-founded  punktpunkt  with  Danica Caganic , a Malmö-based business developer in 2016. We worked as a creative consulting duo specializing in inclusive approaches to sustainability. Through consulting and events, we connected local creatives with businesses and the community.  We developed strategies for normalizing sustainability and making it fun. I crafted our digital brand, from visual language to copywriting.

punktpunkt

branding, consulting, creative strategy, inclusive sustainability
 I co-founded  punktpunkt  with  Danica Caganic , a Malmö-based business developer in 2016. We worked as a creative consulting duo specializing in inclusive approaches to sustainability. Through consulting and events, we connected local creatives with businesses and the community.  We developed strategies for normalizing sustainability and making it fun. I crafted our digital brand, from visual language to copywriting.

I co-founded punktpunkt with Danica Caganic, a Malmö-based business developer in 2016. We worked as a creative consulting duo specializing in inclusive approaches to sustainability. Through consulting and events, we connected local creatives with businesses and the community.

We developed strategies for normalizing sustainability and making it fun. I crafted our digital brand, from visual language to copywriting.

 From October 2016–June 2017, we managed a rebranding project for  Swop Shop , a Malmö-based secondhand/vintage clothing exchange company.   On the business development side, we devised and implemented new strategies in line with Swop Shop's sustainable vision. We also secured funding for web application development, leading to a partnership with digital communication firm  HiQ .  As for creative direction, we developed a new brand identity and managed its digital expression. Additionally, I identified new target demographics and executed all merchandising, photography, copywriting, and marketing strategies. Overall digital engagement increased by ~200%.

From October 2016–June 2017, we managed a rebranding project for Swop Shop, a Malmö-based secondhand/vintage clothing exchange company.

On the business development side, we devised and implemented new strategies in line with Swop Shop's sustainable vision. We also secured funding for web application development, leading to a partnership with digital communication firm HiQ.

As for creative direction, we developed a new brand identity and managed its digital expression. Additionally, I identified new target demographics and executed all merchandising, photography, copywriting, and marketing strategies. Overall digital engagement increased by ~200%.

 In 2017, we collaborated with local ethical designers Emelie Svensson ( MLÌ by Svensson ) and Malin Busck ( HI ON LIFE ). Featured by Vogue and Fader magazines, they’ve dressed musical artists Erykah Badu, Cora Onori, Lalka, Joy M’Batha, and more.

In 2017, we collaborated with local ethical designers Emelie Svensson (MLÌ by Svensson) and Malin Busck (HI ON LIFE). Featured by Vogue and Fader magazines, they’ve dressed musical artists Erykah Badu, Cora Onori, Lalka, Joy M’Batha, and more.

 In 2018, we teamed up with local fashion blogger  Kim Gerlach  and  AB Småland  to present the annual event for  Fashion Revolution Malmö , a chapter we founded.

In 2018, we teamed up with local fashion blogger Kim Gerlach and AB Småland to present the annual event for Fashion Revolution Malmö, a chapter we founded.

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 In the past, we have received grants and assistance from  Minc ,  Oatly ,  Malmö Fair Trade City ,  Innovation Skåne ,  Malmö Sustainability Center , Lund University, and  RumEtt  at Dunkers kulturhus.

In the past, we have received grants and assistance from Minc, Oatly, Malmö Fair Trade City, Innovation Skåne, Malmö Sustainability Center, Lund University, and RumEtt at Dunkers kulturhus.

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