I co-founded punktpunkt with Danica Caganic, a Malmö-based business developer in 2016. We worked as a creative consulting duo specializing in inclusive approaches to sustainability. Through consulting and events, we connected local creatives with businesses and the community.
We developed strategies for normalizing sustainability and making it fun. I crafted our digital brand, from visual language to copywriting.
From October 2016–June 2017, we managed a rebranding project for Swop Shop, a Malmö-based secondhand/vintage clothing exchange company.
On the business development side, we devised and implemented new strategies in line with Swop Shop's sustainable vision. We also secured funding for web application development, leading to a partnership with digital communication firm HiQ.
As for creative direction, we developed a new brand identity and managed its digital expression. Additionally, I identified new target demographics and executed all merchandising, photography, copywriting, and marketing strategies. Overall digital engagement increased by ~200%.